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Just remember that you should always keep comments and opinions strictly professional and within a business context.

To be a thought-leader means to have an opinion, so don’t be afraid to express yours in the content that you create, even if it challenges people. You should create content around industry-related topics, like industry trends and news, topics that your customers and colleagues might find useful, or something related to your business that you are passionate about. Your goal with content on LinkedIn is to become a thought leader, and one of the most important ways to achieve this is to publish original, high-quality content. So how can you use content on LinkedIn to achieve your business goals? Here’s a look at some of the ways that you can use to use LinkedIn effectively as a content marketing tool. Simply put, the content on LinkedIn is valuable because it is valuable content. The result is that a reported 94% of marketers use LinkedIn to distribute content, more than 80% of B2B marketings indicate that they achieve their greatest success on the network, and it is considered the number one social network for lead generation. These are very valuable eyeballs to have on your content, and marketers recognize this. LinkedIn has 46 million B2B decision-makers, 6 million IT decision-makers, and 17 million opinion leaders, all of whom use the platform as their first choice for industry news, expert advice, peer insights and recommendation, and content published by its members. It works as an amazing content marketing platform because of the amazing content that gets published on it and the type of audience that the content attracts and who consumes it. LinkedIn works because of, well, LinkedIn. This doesn’t mean that content must be drab and dreary, it has to be engaging enough to keep readers’ attention, after all, it’s just not the kind of place where you post cat videos or Top 5 Steve Buscemi movies. While people use platforms like Facebook and Twitter for business, they’re also used for entertainment, Users on LinkedIn, on the other hand, are looking for information that can help them in business and their careers.

One of the most important distinctions that have to be made between LinkedIn and other social media platforms is that LinkedIn means business, literally.